A Night of Victories Beyond the Field and into the Heart of Gen Z

The dust has settled on #SuperBowlLVIII, leaving us to ponder the echoes of an event that was more than a monumental…

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Discover the Top 5 Key Market Research Objectives in the Financial Service Sector for 2024: A Consumer-Centric Approach

At Insights in Marketing (IIM), as we enter 2024, our focus is sharply attuned to the evolving consumer landscape in…

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Navigating Consumer Perceptions of Security in Financial Services: Insights and Strategies

In the digital era, where financial services are increasingly online, consumer concerns about security are paramount.…

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Navigating the 2023 Holiday Shopping Landscape: The Role of Social Media Marketplaces

The holiday shopping season of 2023 is witnessing a transformative shift, thanks to the burgeoning influence of social…

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How Consumers Will Shop This Holiday Season: A Guide for Retailers

The holiday shopping season is here, and retailers need to be ready for the changing consumer behavior and preferences…

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Introducing How iimForum Can Revolutionize Brands

In today’s fast-changing business world, market research is like a secret sauce for successful strategies. Meet…

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