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The Top 5 Ways to Tell If an Insight Really Matters
So what is an insight? We at Insights in Marketing believe it's the intersection of facts, data and analysis that…
Three Keys to Better Concept Development
In developing new products, we often test concepts, a printed pictorial or mocked-up version of a new product, as a way…
Beyond “Yummy”: How Premium Brands Can Capture 20% of American Men
"Young." "Big spender." "Passionate." Marketers everywhere dream about the day they hear these words used to describe…
Your Brand’s Consumer Insights Audit Checklist
Know Your Consumer Consumer knowledge is critical to strategic planning and ensuring your brand is on the right path…
All Women are Not Created Equal When it Comes to Tech Preferences
Tech-Savviness Among Women Ties to Their Values, Habits, and Personalities Why are some women running a mile a minute…
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