Communication & Messaging

A businesswoman and her boss review charts at a conference table

What Your Boss Wants You to Know About Product Development

The path to product development is a common one: It usually comes about when a brand wants to solve an unmet need by…

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Is Social Media the New Way to Listen to Consumers?

With social media usage continually rising and covering a wider range of people, it is a market research tool that…

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football player diving for football

Our Favorite 2018 Super Bowl Commercials

Our very own Katie Wilson gives her take on this year's Super Bowl commercial highlights. Every Super Bowl Sunday,…

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4 Essentials in Marketing to Female Consumers

Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are…

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4 Essentials in Marketing to Women

Why Marketing to Women is Essential Is marketing to women a struggle for your brand? If so, you’re not alone. Only…

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Announcing the 2015 Insights in Marketing Scholarship Winner

At Insights in Marketing, we believe people are more than just their demographics, attitudes and behavioral traits. We…

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