Consumer Truths & Insights
Giving Back: A Reflection Of Your Brand And Ours
A Season For Giving The holiday season is traditionally a season for giving. According to research from the Center of…
IIM’s Top 12 Insights from 2012: Part 1 of 3
Given the fast-paced nature of marketing research, our clients and key partners often don't have the time to reflect on…
IIM’s Top 12 Insights from 2012: Part 2 of 3
This January IIM has decided to reflect back on our top 12 2012 consumer insights in a 3 part blog series. This "best…
IIM’s Top 12 Insights from 2012: Part 3 of 3
In the beginning of this year, IIM set out to identify our top 12 2012 consumer and brand insights in a 3 part blog…
IIM’s Top 13 Insights from 2013 (Part 1 of 3)
As a marketer, you might not always have the time or perspective to look back on all of the marketing research you have…
IIM’s Top 13 Insights from 2013 (Part 2 of 3)
Insights in Marketing's tradition of annually sharing deep-rooted insights with our valued clients continues in this…
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