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Consumer Insights…How to Inspire Action

How many insights decks have you received that were hard to follow, lacked clear implications, or were just plain…

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How to Defend Your Brand with Market Research

The Importance of Defending Your Brand With a crowded and noisy consumer landscape, a marketer's and researcher's…

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Happy Anniversary: Lessons to Grow By

April 11, 2014 is the 25th anniversary of Insights in Marketing.  It is an occasion that compelled me to pause, and…

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Announcing the 2015 Insights in Marketing Scholarship Winner

At Insights in Marketing, we believe people are more than just their demographics, attitudes and behavioral traits. We…

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