Definitive Strategic Direction

4 Essentials in Marketing to Female Consumers

Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are…

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Coworkers layer hands over a wooden conference table with marketing analytics and open laptops.

Getting More from Your Marketing Research Partner

Being a brand or consumer insights manager is a very rewarding and challenging job, but a hectic one at best.   Prior…

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The Recruiting Balancing Act: Walking the Tightrope of Effective Partnering

At Insights in Marketing, we know one of the most important keys to our success is cultivating long-standing…

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The Need for Speed: 5 Ways to Reduce Your Market Research Timelines

As our clients face increased pressures for deeper, richer insights with less time and money, I often find myself…

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Beyond the Back Room: Alternative Research Techniques That Complement Traditional Research

Often, clients come to Insights in Marketing thinking traditional focus groups will be the best tool to get at an issue…

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Herding Cats…The Art and Power of a Well Run Debrief

So, I received a request from a new Client the other day asking if I would be willing to spend 60-90 minutes after the…

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