Innovation / New Product Development

The Worst Advice about New Product Development

Business school is great.  It gives a solid foundation in business techniques and theories, builds the idea of teamwork…

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A businesswoman and her boss review charts at a conference table

What Your Boss Wants You to Know About Product Development

The path to product development is a common one: It usually comes about when a brand wants to solve an unmet need by…

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Online Qualitative & Quantitative Research: A Match Made in Heaven

It’s no secret qualitative and quantitative market research are highly complementary to each other and, together,…

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two friends smiling and looking at a mobile device

Why Brands Should Leverage Usage Data from Mobile Devices

For those keeping an eye on the marketing research industry, you’ve seen how mobile devices enable us to connect with…

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