Resources
Celebrating Hispanic Heritage Month: Why Latinx Voices Are Shaping the Future of Market Research
At Insights in Marketing, we believe great research doesn’t just uncover insights—it amplifies voices. And during…
Culture Meets Commerce: Why Ethnicity Is Redefining Beauty Standards
Generational differences explain how consumers shop beauty — but culture and ethnicity shape what beauty means in the…
From Ritual to TikTok: How Generations Shop Beauty Differently
The beauty and personal care industry is in constant motion, but what drives a purchase isn’t the same for every…
Back-to-School 2025: What the Shopping Stats Reveal About Today’s Parents
Back-to-school season is no longer just about pencils and backpacks. For marketers and brands, it’s a high-stakes…
CPG in 2025: The Flavorful, Functional & Fan-Driven Future of Consumer Goods
The Consumer Packaged Goods (CPG) industry is undergoing a massive transformation, shaped by evolving consumer…
From Idea to Icon: The Life Cycle of a Super Bowl Ad
From Idea to Icon: The Life Cycle of a Super Bowl AdA…
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