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Going From Data to Greater Insights Through Data Driven Market Research
There is a tremendous amount of quantitative survey work being done around the world – some through quick and dirty…
Consumer Insights…How to Inspire Action
How many insights decks have you received that were hard to follow, lacked clear implications, or were just plain…
Capturing Consumers’ Emotional Connection With Food
That old saying "you are what you eat" holds more truth now than it ever did before. Recently IIM came across an…
Using Insights to Craft Brand Personality
We all know about brand positioning and its vital importance in your brand’s marketing efforts. But, what about Brand…
How Do Consumer Insights Drive Brand Growth?
Actionable market research empowers companies to make strategic decisions by listening to real people. When…
Mind Maps: A Path to Brand Intelligence
Why Mind Mapping Takes Brainstorming to the Next Level