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Good vs. Great: How to Uncover & Identify Truly Great Insights
Identifying a great insight is every marketer's dream. However, do we really understand what a true insight is…
What to Look for in a Qualitative Marketing Research Partner (Part 1 of 2)
After nearly 20 years as Marketing Research Consultant, I have heard every client question there is when it comes to…
What NOT to Look For in a Qualitative Marketing Research Partner (Part 2 of 2)
Earlier this month, I wrote part 1 of this blog series: What to Look for in a Qualitative Marketing Research Partner.…
Using Insights to Craft Brand Personality
We all know about brand positioning and its vital importance in your brand’s marketing efforts. But, what about Brand…
