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Your Brand’s Consumer Insights Audit Checklist
Know Your Consumer Consumer knowledge is critical to strategic planning and ensuring your brand is on the right path…
6 Secrets to Achieving Sustainable Competitive Advantage
Competition today is fierce and with so many marketplace changes, companies large and small are always looking to get…
5 Critical Tips To Consider When Redesigning Your Packaging
It's a competitive jungle out there! An average supermarket carries between 15,000 and 60,000 individual products.…
Announcing the 2015 Insights in Marketing Scholarship Winner
At Insights in Marketing, we believe people are more than just their demographics, attitudes and behavioral traits. We…
Mind Maps: A Path to Brand Intelligence
Why Mind Mapping Takes Brainstorming to the Next Level