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Thanks to Digital Media, Kids Are Growing Up Faster

Watch Out! Thanks to Digital Media, Kids Are Growing Up Faster Than Ever Access to adult-oriented information has never…

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Top Tips for Conducting Focus Groups with Children

Despite not making most of their own purchases, kids have tremendous influence over which products make it into their…

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Not Using Mobile in Your Qualitative Research? It’s (Well Past) Time!

If mobile engagements aren’t already among your frequently-used approaches for both qualitative and quantitative data…

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Is Social Media the New Way to Listen to Consumers?

With social media usage continually rising and covering a wider range of people, it is a market research tool that…

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4 Essentials in Marketing to Female Consumers

Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are…

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