Resources

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Is it Time to Update Your Existing Research?

The Short Shelf-Life of Data You make a significant investment in marketing research and you expect the data to be…

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Young businesswoman discusses different marketing research tools with a colleague.

The Power of Combining Research Tools

Your Research Toolbox In your research toolbox, you have all sorts of different tools and techniques you can use.…

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Mobile Market Research: Using Technology to Gain Deeper, Richer Insights

Why Mobile Research Is Important With more than 125 million smartphone and 52 million tablet subscribers in the U.S. by…

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Coworkers layer hands over a wooden conference table with marketing analytics and open laptops.

Getting More from Your Marketing Research Partner

Being a brand or consumer insights manager is a very rewarding and challenging job, but a hectic one at best.   Prior…

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Businessman walking a tightrope over a city.

The Recruiting Balancing Act: Walking the Tightrope of Effective Partnering

At Insights in Marketing, we know one of the most important keys to our success is cultivating long-standing…

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The Need for Speed: 5 Ways to Reduce Your Market Research Timelines

As our clients face increased pressures for deeper, richer insights with less time and money, I often find myself…

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