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Ecommerce Insights: Why Data from Mobile Devices is a Game Changer
Mobile devices connect shoppers to the internet from virtually anywhere, and marketers strengthen consumer connections…
Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…
How Does Color Affect Consumer Behavior?
There’s no denying the impact of color on marketing. From influencing impulse buying to establishing trust, the colors…
4 Essentials in Marketing to Female Consumers
Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are…
Qualitative Research Inspires Innovation
Five Reasons Focus Groups Remain Relevant In The Era Of Zoom And Big Data As technology grows and new and different…
Good vs. Great: How to Uncover & Identify Truly Great Insights
Identifying a great insight is every marketer's dream. However, do we really understand what a true insight is…