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Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…
How Does Color Affect Consumer Behavior?
There’s no denying the impact of color on marketing. From influencing impulse buying to establishing trust, the colors…
Not Using Mobile in Your Qualitative Research? It’s (Well Past) Time!
If mobile engagements aren’t already among your frequently-used approaches for both qualitative and quantitative data…
4 Essentials in Marketing to Female Consumers
Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are…
For those keeping…
Capturing Competitive Advantage
Taming The Strategic Planning Beast Want to capture competitive advantage in strategic planning? Start by understanding…