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The Worst Advice about New Product Development

Business school is great.  It gives a solid foundation in business techniques and theories, builds the idea of teamwork…

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How Does Color Affect Consumer Behavior?

There’s no denying the impact of color on marketing. From influencing impulse buying to establishing trust, the colors…

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A businesswoman and her boss review charts at a conference table

What Your Boss Wants You to Know About Product Development

The path to product development is a common one: It usually comes about when a brand wants to solve an unmet need by…

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Online Qualitative & Quantitative Research: A Match Made in Heaven

It’s no secret qualitative and quantitative market research are highly complementary to each other and, together,…

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