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How to Defend Your Brand with Market Research

The Importance of Defending Your Brand With a crowded and noisy consumer landscape, a marketer's and researcher's…

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Happy Anniversary: Lessons to Grow By

April 11, 2014 is the 25th anniversary of Insights in Marketing.  It is an occasion that compelled me to pause, and…

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Announcing the 2015 Insights in Marketing Scholarship Winner

At Insights in Marketing, we believe people are more than just their demographics, attitudes and behavioral traits. We…

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Infographic: How Consumers Are Shopping During The 2019 Holiday Season

Insights In Marketing is the marketing research firm that delivers in-depth and actionable insights so you can have…

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