VP of Qualitative Research

Brian Fletcher

Take 2:07 minutes to meet Brian

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Brian gets people – in more ways than one.

A cornerstone here at Insights in Marketing, he brings together an expertise in behavioral psychology with more than 25 years of experience with in-person and online research techniques. More than that, Brian’s a natural at reading and relating to people, which goes a long way to helping both participants and clients feel comfortable throughout the research process.

As our VP of Qualitative Research, Brian is a whiz at managing all aspects of a project for clients. To put it in his own words: “My job is to make sure that from beginning to end we have the client’s objectives in mind and are giving them the solution they’re looking for.”

Brian’s Spotlight


Years at Insights in Marketing


Years in Brand Management


Brands Consulted for

What Clients Say

“I really appreciate the value Brian brings to projects and consider him an important extension of our marketing team!“ Mary Beth Cowardin, Director of Marketing – Marzetti


Qualitative Sessions Led

Connect with Brian