Strategic, smart and just a little bit spicy, Tracy Paukskys builds enduring market research partnerships. Tracy knows what it takes to reach the right consumers, and understands what matters most to our clients. In fact, she brings our clients 20+ years of in-house marketing and research expertise from global consumer brands that most people love.

Tracy thrives on challenges, especially those that motivate individuals and organizations to collaborate, innovate and grow. She inspires us all to leverage consumer insights to make smarter strategic decisions, and our clients count on her love of learning to stay in the now. In fact, Tracy and her marketing team are the masterminds behind our educational blog and consumer insights resources.

Insights about Tracy:

If Tracy were a brand, she would be: Grey Poupon
A bit spicy with a unique bite and can hang with hot dogs or filet mignon.

My research superpower: Strategic PlanningI was a client, so I speak the same language as our clients, and understand the information they need to turn challenges into opportunities. I never accept the status
quo, and am an influential and persuasive communicator.