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Disruptive Innovation: How to Earn a Place in Consumers Hearts’ and Shopping, Forever

Truly Disruptive Innovation Endures The Test of Time...and has the power to shape consumer behavior, modify habits and…

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Super Bowl 2023 Ads: Four Category Drivers Triggering an Uptick in NFL Viewership

More people are tuning into the Super Bowl to be entertained, whether they’re focused on the game, love watching the…

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IIM Study Explains Gen Z Spending Habits

IIM Study Explores Gen Z Spending Habits

Discover how Gen Z is disrupting the credit card industry As online shopping continues to surge, buy now, pay later…

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How to Integrate Consumer Insights into Strategic Plans 

Keeping the consumer at the core of strategic business decisions drives innovation and growth, whether organizations…

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Concept Testing Amps Up the Power of Creative 

Ads can be designed to do a lot of things -- create social buzz, launch a new product, change perceptions. But a…

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Unlocking Creativity: How Mind Mapping Takes Marketing and Research to the Next Level

Mind mapping has become a popular technique for organizing ideas, solving problems, and developing strategies among…

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