Complete Consumer Understanding
Your Brand’s Consumer Insights Audit Checklist
Know Your Consumer Consumer knowledge is critical to strategic planning and ensuring your brand is on the right path…
All Women are Not Created Equal When it Comes to Tech Preferences
Tech-Savviness Among Women Ties to Their Values, Habits, and Personalities Why are some women running a mile a minute…
6 Secrets to Achieving Sustainable Competitive Advantage
Competition today is fierce and with so many marketplace changes, companies large and small are always looking to get…
5 Critical Tips To Consider When Redesigning Your Packaging
It's a competitive jungle out there! An average supermarket carries between 15,000 and 60,000 individual products.…
Getting at the Voice and the Mind of the Consumer through Qualitative Research
We have all been there - in focus groups - either observing or moderating a group of consumers. We all know that…
Curious Minds are Paging Dr. Freud
There's a time and a place for traditional, quantitative, survey-based methods. But today, more and more insights…
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