Complete Consumer Understanding

In developing new products, we often test concepts, a printed pictorial or mocked-up version of a new product, as a way…

"Young." "Big spender." "Passionate." Marketers everywhere dream about the day they hear these words used to describe…

It's All About Empathy

Know Your Consumer Consumer knowledge is critical to strategic planning and ensuring your brand is on the right path…

Tech-Savviness Among Women Ties to Their Values, Habits, and Personalities Why are some women running a mile a minute…

Competition today is fierce and with so many marketplace changes, companies large and small are always looking to get…

Turn aspirations into reality