Consumer Truths & Insights
The Tattoo Takeover: How Ink is Redefining Beauty Standards and Boosting the Billion-Dollar Industry
Tattoos have evolved from being symbols of rebellion to becoming a mainstream element of personal beauty. With the…
From Beards to Balls: The Bold Evolution of Male Grooming and the Products Changing the Game
The male grooming industry has seen explosive growth over the past decade, expanding beyond traditional shaving…
Gen Z Beauty Shopping Trends: How This Generation is Redefining the Industry
In 2024, the beauty industry is undergoing a seismic shift, largely driven by the preferences and behaviors of Gen Z…
How Football Viewership Has Evolved: Capturing Consumer Loyalty Across Generations
Football has long been a staple of American culture, but the way people engage with the sport has evolved dramatically…
The Trillion-Dollar Rainbow: Gen Z and LGBTQ+ Consumers Transforming Brand Loyalty in 2024
The global LGBTQ+ market is projected to reach a remarkable $3.7 trillion in 2024, with Gen Z playing a pivotal role in…
From Smart Homes to Sustainability: Gen Z’s Blueprint for the New Household
Is Gen Z About to Redefine What Home Means? It’s happening—Generation Z is moving into the world of mortgages, smart…
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