Consumer Truths & Insights

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Beyond “Yummy”: How Premium Brands Can Capture 20% of American Men

"Young." "Big spender." "Passionate."  Marketers everywhere dream about the day they hear these words used to describe…

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All Women are Not Created Equal When it Comes to Tech Preferences

Tech-Savviness Among Women Ties to Their Values, Habits, and Personalities Why are some women running a mile a minute…

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6 Secrets to Achieving Sustainable Competitive Advantage

Competition today is fierce and with so many marketplace changes, companies large and small are always looking to get…

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Announcing the 2015 Insights in Marketing Scholarship Winner

At Insights in Marketing, we believe people are more than just their demographics, attitudes and behavioral traits. We…

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Football Finally Nails It!

At Insights in Marketing we help clients develop the most complete picture of their target audience so they can build…

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