Definitive Strategic Direction

Seizing Business Opportunities in the GLP Era

While GLP medications disrupt traditional health and wellness models, they also present unique opportunities for…

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The Generational Shifts in Health and Wellness: What It Means for Businesses

As consumers increasingly prioritize health and wellness, generational preferences and behaviors are driving a seismic…

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Navigating Consumer Perceptions of Security in Financial Services: Insights and Strategies

In the digital era, where financial services are increasingly online, consumer concerns about security are paramount.…

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3 Ways to Create a Consumer Focused Culture and Gain a Competitive Advantage

It’s more important than ever to guide strategic decisions with market research, and socializing consumer insights can…

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Group of people for segmentation research

How to Ensure Your Segmentation Research Doesn’t Go Unnoticed

Segmentation research is best approached thoughtfully and with considerable planning in order to maximize actionable…

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The Worst Advice about New Product Development

Business school is great.  It gives a solid foundation in business techniques and theories, builds the idea of teamwork…

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