Definitive Strategic Direction

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How to Defend Your Brand with Market Research

The Importance of Defending Your Brand With a crowded and noisy consumer landscape, a marketer's and researcher's…

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IIM’s Top 12 Insights from 2012: Part 1 of 3

Given the fast-paced nature of marketing research, our clients and key partners often don't have the time to reflect on…

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IIM’s Top 12 Insights from 2012: Part 2 of 3

This January IIM has decided to reflect back on our top 12 2012 consumer insights in a 3 part blog series. This "best…

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IIM’s Top 12 Insights from 2012: Part 3 of 3

In the beginning of this year, IIM set out to identify our top 12 2012 consumer and brand insights in a 3 part blog…

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IIM’s Top 13 Insights from 2013 (Part 1 of 3)

As a marketer, you might not always have the time or perspective to look back on all of the marketing research you have…

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IIM’s Top 13 Insights from 2013 (Part 2 of 3)

Insights in Marketing's tradition of annually sharing deep-rooted insights with our valued clients continues in this…

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