Definitive Strategic Direction

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Consumer Empathy: The New Black for Marketers?

It's All About Empathy Consumer empathy requires more than understanding your consumers; it’s about connecting with…

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Your Brand’s Consumer Insights Audit Checklist

Know Your Consumer Consumer knowledge is critical to strategic planning and ensuring your brand is on the right path…

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6 Secrets to Achieving Sustainable Competitive Advantage

Competition today is fierce and with so many marketplace changes, companies large and small are always looking to get…

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5 Critical Tips To Consider When Redesigning Your Packaging

It's a competitive jungle out there!  An average supermarket carries between 15,000 and 60,000 individual products.…

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Mind Maps: A Path to Brand Intelligence

Why Mind Mapping Takes Brainstorming to the Next Level Brainstorming startup ideas on a window A mind map is a…

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