Deliberate & Creative Approaches
Beyond the Back Room: Alternative Research Techniques That Complement Traditional Research
Often, clients come to Insights in Marketing thinking traditional focus groups will be the best tool to get at an issue…
Going From Data to Greater Insights Through Data Driven Market Research
There is a tremendous amount of quantitative survey work being done around the world – some through quick and dirty…
Consumer Insights…How to Inspire Action
How many insights decks have you received that were hard to follow, lacked clear implications, or were just plain…
Capturing Consumers’ Emotional Connection With Food
That old saying "you are what you eat" holds more truth now than it ever did before. Recently IIM came across an…
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