Holiday Shopping Habits of Men & Women

Do men and women differ in their holiday shopping habits? Yes, they do! Segmenting behaviors and habits by…

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Infographic: Top Tips for Getting Great Information from Your Focus Groups

Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative…

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How Does Color Affect Consumer Behavior?

There’s no denying the impact of color on marketing. From influencing impulse buying to establishing trust, the colors…

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5 Critical Tips to Consider When Redesigning Your Packaging

It’s a competitive jungle out there!  An average supermarket carries between 15,000 and 60,000 individual products.…

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