Innovation / New Product Development

How Market Research Keeps Product Innovation Relevant and Profitable

Product Innovation is all about staying relevant.But the fear – and cost – of failure can be huge hurdles to overcome.…

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Disruptive Innovation: How to Earn a Place in Consumers Hearts’ and Shopping, Forever

Truly Disruptive Innovation Endures The Test of Time...and has the power to shape consumer behavior, modify habits and…

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5 Ways to Improve Product Development with Market Research

Tapping into consumer insights at five stages of concept and product development significantly reduces risks and…

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2021 Holiday Shopping Recap

How Did Consumers Shop for Holiday Gifts?  We previously shared our thoughts on what are research predicted would…

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Ready To Rethink Your Package Design?

Multi-Sensory Package Design Differentiates Brands Now that online purchases have doubled, brands need to stand out…

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Unraveling the Paradox of Consumer Decision Making to Develop Products Your Target Consumers Want

Have you ever talked to consumers & they tell you that some feature is a really important part of a product, but if…

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