Marketing Effectively to Women

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IIM’s Top 12 Insights from 2012: Part 3 of 3

In the beginning of this year, IIM set out to identify our top 12 2012 consumer and brand insights in a 3 part blog…

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Three Keys to Better Concept Development

In developing new products, we often test concepts, a printed pictorial or mocked-up version of a new product, as a way…

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All Women are Not Created Equal When it Comes to Tech Preferences

Tech-Savviness Among Women Ties to Their Values, Habits, and Personalities Why are some women running a mile a minute…

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