A Night of Victories Beyond the Field and into the Heart of Gen Z

The dust has settled on #SuperBowlLVIII, leaving us to ponder the echoes of an event that was more than a monumental…

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Navigating the 2023 Holiday Shopping Landscape: The Role of Social Media Marketplaces

The holiday shopping season of 2023 is witnessing a transformative shift, thanks to the burgeoning influence of social…

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How Consumers Will Shop This Holiday Season: A Guide for Retailers

The holiday shopping season is here, and retailers need to be ready for the changing consumer behavior and preferences…

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Introducing How iimForum Can Revolutionize Brands

In today’s fast-changing business world, market research is like a secret sauce for successful strategies. Meet…

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Ethnographic Research

Qualitative Ethnographic Research Methods and ApproachesEthnographies have proven to be a very effective research…

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Disruptive Innovation: How to Earn a Place in Consumers Hearts’ and Shopping, Forever

Truly Disruptive Innovation Endures The Test of Time...and has the power to shape consumer behavior, modify habits and…

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