Marketing

Super Bowl 2023 Ads: Four Category Drivers Triggering an Uptick in NFL Viewership

More people are tuning into the Super Bowl to be entertained, whether they’re focused on the game, love watching the…

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Shopping Insights: Is Your Brand Recession Proof?

Right now the market is experiencing a tug of war between consumer sentiment and pent-up-demand, making consumer…

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How to Integrate Consumer Insights into Strategic Plans 

Keeping the consumer at the core of strategic business decisions drives innovation and growth, whether organizations…

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Concept Testing Amps Up the Power of Creative 

Ads can be designed to do a lot of things -- create social buzz, launch a new product, change perceptions. But a…

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