Qualitative Research
Qualitative Research Inspires Innovation
Five Reasons Focus Groups Remain Relevant In The Era Of Zoom And Big Data As technology grows and new and different…
10 Key Areas that Lead to Successful Focus Groups: Part Two
This is Part 2 of a 2-part series; to read Part 1, click here. Running a focus group can be overwhelming, which is…
Innovation in Qualitative Market Research: Choosing the Right Approach
Here we are at the beginning of another year… a time to reflect on the past and set goals for the future. As a…
The Power of Combining Research Tools
Your Research Toolbox In your research toolbox, you have all sorts of different tools and techniques you can use.…
Paving the Way to Improved Research Results, One Question at a Time
Co-Author: Kristen Elfstrand, Field Manager In a previous blog post, IIM detailed the importance of relationships with…
Day Groups Rule and Night Groups Drool
]Flashback (The Forlorn Focus Group…) Picture this: It's 7:00pm on a Wednesday night. I am sitting in the room with 8…
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