Quantitative Research

Navigating the 2023 Holiday Shopping Landscape: The Role of Social Media Marketplaces

The holiday shopping season of 2023 is witnessing a transformative shift, thanks to the burgeoning influence of social…

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How Consumers Will Shop This Holiday Season: A Guide for Retailers

The holiday shopping season is here, and retailers need to be ready for the changing consumer behavior and preferences…

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5 Ways to Improve Product Development with Market Research

Tapping into consumer insights at five stages of concept and product development significantly reduces risks and…

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2021 Holiday Shopping Recap

How Did Consumers Shop for Holiday Gifts?  We previously shared our thoughts on what are research predicted would…

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The Women 2020 Study

Reaching Millennials Using Research as a Basis Working in partnership with Meredith, a media and marketing…

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using market research to communicate

Leveraging Market Research to Build Strong Communication

Communication is at the core of marketing.  In order for marketing efforts to be successful, communication must be…

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