Quantitative Research

5 Ways to Improve Product Development with Market Research

Tapping into consumer insights at five stages of concept and product development significantly reduces risks and…

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2021 Holiday Shopping Recap

How Did Consumers Shop for Holiday Gifts?  We previously shared our thoughts on what are research predicted would…

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The Women 2020 Study

Reaching Millennials Using Research as a Basis Working in partnership with Meredith, a media and marketing…

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using market research to communicate

Leveraging Market Research to Build Strong Communication

Communication is at the core of marketing.  In order for marketing efforts to be successful, communication must be…

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business man filling out successful survey

5 Key Success Factors to Creating an Effective Survey

Every survey completed is a favor someone does for your company to help you gain valuable insights and data. Though a…

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Group of people for segmentation research

How to Ensure Your Segmentation Research Doesn’t Go Unnoticed

Segmentation research is best approached thoughtfully and with considerable planning in order to maximize actionable…

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