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IIM Study Explains Gen Z Spending Habits
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IIM Study Explores Gen Z Spending Habits

Buy now pay later fintech apps are gaining momentum – particularly among younger consumers shopping online. But why now?

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Generation Z Males
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What Matters Most to Gen Z Men?

Five Key Consumer Insights to Earn Brand Loyalty  A Purpose-Driven Generation Gen Z is on track to be the...

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Gen Z Social Changemakers

What Matters Most to the Next Gen Woman?

Five Key Insights to Authentically Connect With Generation Z  Tween, teen, and...

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A businesswoman and her boss review charts at a conference table

What Your Boss Wants You to Know About Product Development

The path to product development is a common one: It usually...

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The Insights in Marketing Strategic Planning Guide

How to Innovate, Grow and Gain a Competitive Edge by Listening to...

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Super Bowl 2023 Ads: Four Category Drivers Triggering an Uptick in NFL Viewership

More people are tuning into the Super Bowl to be entertained, whether they’re focused on the game, love watching...

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How to Integrate Consumer Insights into Strategic Plans 

Keeping the consumer at the core of strategic business decisions drives innovation and growth, whether organizations are focusing on...

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Article

Concept Testing Amps Up the Power of Creative 

Ads can be designed to do a lot of things — create social buzz, launch a new product, change...

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MARKETING. GETS. REAL.

What Is Your Brand Doing To Address Issues People Care About?  When marketing gets real, it has the power...

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Article

The Power of Color in Branding and Marketing

Colors Create Emotional Connections with People That Can Improve Brand Recognition, Shape Customer Experiences and Influence Purchasing Decisions. The...

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How Do Super Bowl Ads Score a Lasting Impression with Consumers?

How Do Super Bowl Ads Score a Lasting Impression with Consumers? Ads featuring humor, light hearted stories and funny...

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