Resources

IIM Study Explains Gen Z Spending Habits

IIM Study Explores Gen Z Spending Habits

Discover how Gen Z is disrupting the credit card industry As the holiday shopping season heats up, we are…

Read More

Generation Z Males

What Matters Most to Gen Z Men?

Five Key Consumer Insights to Earn Brand Loyalty  A Purpose-Driven Generation Gen Z is on track to be the…

Read More

Gen Z Social Changemakers

What Matters Most to the Next Gen Woman?

Five Key Insights to Authentically Connect With Generation Z  Tween, teen, and twenty-something women are…

Read More

A Night of Victories Beyond the Field and into the Heart of Gen Z

The dust has settled on #SuperBowlLVIII, leaving us to ponder the echoes of an event that was more than a monumental…

Read More

Discover the Top 5 Key Market Research Objectives in the Financial Service Sector for 2024: A Consumer-Centric Approach

At Insights in Marketing (IIM), as we enter 2024, our focus is sharply attuned to the evolving consumer landscape in…

Read More

Navigating Consumer Perceptions of Security in Financial Services: Insights and Strategies

In the digital era, where financial services are increasingly online, consumer concerns about security are paramount.…

Read More

Navigating the 2023 Holiday Shopping Landscape: The Role of Social Media Marketplaces

The holiday shopping season of 2023 is witnessing a transformative shift, thanks to the burgeoning influence of social…

Read More

How Consumers Will Shop This Holiday Season: A Guide for Retailers

The holiday shopping season is here, and retailers need to be ready for the changing consumer behavior and preferences…

Read More

Introducing How iimForum Can Revolutionize Brands

In today’s fast-changing business world, market research is like a secret sauce for successful strategies. Meet…

Read More