Resources
Sip, Sip, Hooray!
Sip, Sip, Hooray! The RTD Cocktail Craze and the Mocktail MovementThere’s something special about a perfectly mixed…
From Idea to Icon: The Life Cycle of a Super Bowl Ad
From Idea to Icon: The Life Cycle of a Super Bowl AdA…
Seizing Business Opportunities in the GLP Era
While GLP medications disrupt traditional health and wellness models, they also present unique opportunities for…
From Beards to Balls: The Bold Evolution of Male Grooming and the Products Changing the Game
The male grooming industry has seen explosive growth over the past decade, expanding beyond traditional shaving…
A Night of Victories Beyond the Field and into the Heart of Gen Z
The dust has settled on #SuperBowlLVIII, leaving us to ponder the echoes of an event that was more than a monumental…
Discover the Top 5 Key Market Research Objectives in the Financial Service Sector for 2024: A Consumer-Centric Approach
At Insights in Marketing (IIM), as we enter 2024, our focus is sharply attuned to the evolving consumer landscape in…
Navigating Consumer Perceptions of Security in Financial Services: Insights and Strategies
In the digital era, where financial services are increasingly online, consumer concerns about security are paramount.…
Navigating the 2023 Holiday Shopping Landscape: The Role of Social Media Marketplaces
The holiday shopping season of 2023 is witnessing a transformative shift, thanks to the burgeoning influence of social…
How Consumers Will Shop This Holiday Season: A Guide for Retailers
The holiday shopping season is here, and retailers need to be ready for the changing consumer behavior and preferences…