Resources
Beyond the Podium: Turning Olympic Moments into Consumer Insight Gold
As the Olympic flame is extinguished, the glow of unforgettable moments continues to shine in the hearts and minds of…
Back to School Trends 2024
As summer winds down, parents across the country are gearing up for the annual back-to-school shopping season. This…
Gen Z Travel Trends and Opportunities for Businesses
As we conclude our deep dive into Gen Z travel behaviors, Part 3 shines a spotlight on the cutting-edge trends shaping…
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A Night of Victories Beyond the Field and into the Heart of Gen Z
The dust has settled on #SuperBowlLVIII, leaving us to ponder the echoes of an event that was more than a monumental…
Discover the Top 5 Key Market Research Objectives in the Financial Service Sector for 2024: A Consumer-Centric Approach
At Insights in Marketing (IIM), as we enter 2024, our focus is sharply attuned to the evolving consumer landscape in…
Navigating Consumer Perceptions of Security in Financial Services: Insights and Strategies
In the digital era, where financial services are increasingly online, consumer concerns about security are paramount.…
Navigating the 2023 Holiday Shopping Landscape: The Role of Social Media Marketplaces
The holiday shopping season of 2023 is witnessing a transformative shift, thanks to the burgeoning influence of social…
How Consumers Will Shop This Holiday Season: A Guide for Retailers
The holiday shopping season is here, and retailers need to be ready for the changing consumer behavior and preferences…
Introducing How iimForum Can Revolutionize Brands
In today’s fast-changing business world, market research is like a secret sauce for successful strategies. Meet…