Resources
The Rise of Early Halloween Shopping: How Retailers and Gen Z Transformed Spooky Season in 2024
It’s Halloween, and retailers are seeing the culmination of months of spooky sales that started earlier than ever. From…
The Tattoo Takeover: How Ink is Redefining Beauty Standards and Boosting the Billion-Dollar Industry
Tattoos have evolved from being symbols of rebellion to becoming a mainstream element of personal beauty. With the…
Gen Z Beauty Shopping Trends: How This Generation is Redefining the Industry
In 2024, the beauty industry is undergoing a seismic shift, largely driven by the preferences and behaviors of Gen Z…
From Beards to Balls: The Bold Evolution of Male Grooming and the Products Changing the Game
The male grooming industry has seen explosive growth over the past decade, expanding beyond traditional shaving…
Discover the Top 5 Key Market Research Objectives in the Financial Service Sector for 2024: A Consumer-Centric Approach
At Insights in Marketing (IIM), as we enter 2024, our focus is sharply attuned to the evolving consumer landscape in…
Navigating Consumer Perceptions of Security in Financial Services: Insights and Strategies
In the digital era, where financial services are increasingly online, consumer concerns about security are paramount.…
Introducing How iimForum Can Revolutionize Brands
In today’s fast-changing business world, market research is like a secret sauce for successful strategies. Meet…
How Market Research Keeps Product Innovation Relevant and Profitable
Product Innovation is all about staying relevant.But the fear – and cost – of failure can be huge hurdles to overcome.…
Disruptive Innovation: How to Earn a Place in Consumers Hearts’ and Shopping, Forever
Truly Disruptive Innovation Endures The Test of Time...and has the power to shape consumer behavior, modify habits and…