Resources
Gen Z and Gifting: The New Rules
When you think about gift-giving, you might picture neatly wrapped packages under a tree or a sentimental birthday…
Holiday Shopping Trends 2024: Generations Taking Charge
The holiday season is here, and it’s not just about shopping anymore — it’s about how, where, and why we shop. Each…
The Rise of Early Halloween Shopping: How Retailers and Gen Z Transformed Spooky Season in 2024
It’s Halloween, and retailers are seeing the culmination of months of spooky sales that started earlier than ever. From…
Black Friday: The History Behind the Biggest Shopping Day of the Year
Black Friday has become a full-contact sport for some and a cozy online scroll for others. But how did it all begin?…
Discover the Top 5 Key Market Research Objectives in the Financial Service Sector for 2024: A Consumer-Centric Approach
At Insights in Marketing (IIM), as we enter 2024, our focus is sharply attuned to the evolving consumer landscape in…
Navigating Consumer Perceptions of Security in Financial Services: Insights and Strategies
In the digital era, where financial services are increasingly online, consumer concerns about security are paramount.…
How Market Research Keeps Product Innovation Relevant and Profitable
Product Innovation is all about staying relevant.But the fear – and cost – of failure can be huge hurdles to overcome.…
Disruptive Innovation: How to Earn a Place in Consumers Hearts’ and Shopping, Forever
Truly Disruptive Innovation Endures The Test of Time...and has the power to shape consumer behavior, modify habits and…
MARKETING. GETS. REAL.
What Is Your Brand Doing To Address Issues People Care About? When marketing gets real, it has the power to break…