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Consumer Insights…How to Inspire Action
How many insights decks have you received that were hard to follow, lacked clear implications, or were just plain…
How to Defend Your Brand with Market Research
The Importance of Defending Your Brand With a crowded and noisy consumer landscape, a marketer's and researcher's…
Happy Anniversary: Lessons to Grow By
April 11, 2014 is the 25th anniversary of Insights in Marketing. It is an occasion that compelled me to pause, and…
Capturing Consumers’ Emotional Connection With Food
That old saying "you are what you eat" holds more truth now than it ever did before. Recently IIM came across an…
Traditional Gender Roles & How Younger Men Can’t Shake Them
Marketers all over have heard lots of noise about changing household roles - men doing laundry and women "bringing home…
The Ultimate Weapon: The Right Consumer and The Right Benefit
There is a lot of consumer insight information you need in order to ensure that you are executing the right marketing…