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The Biggest Key to Earning Consumer Passion

What does consumer passion for a brand look like? When a consumer can rely on your brand 24/7, you’re pretty much…

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Unraveling the Paradox of Consumer Decision Making to Develop Products Your Target Consumers Want

Have you ever talked to consumers & they tell you that some feature is a really important part of a product, but if…

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2017 Super Bowl Ad Recap: Which Brands Won at The Big Game?

Does anyone share my opinion that watching commercials during the Super Bowl over the past couple of years is losing…

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Does Your Consumer Voice Have Empathy?

Congratulations! You have heard and embraced the buzz word of the year...empathy.  You are aware and acknowledge that…

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Thanks to Digital Media, Kids Are Growing Up Faster

Watch Out! Thanks to Digital Media, Kids Are Growing Up Faster Than Ever Access to adult-oriented information has never…

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Top Tips for Conducting Focus Groups with Children

Despite not making most of their own purchases, kids have tremendous influence over which products make it into their…

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