Resources
Nothing came up. Try adjusting your filters.
IIM’s Top 13 Insights from 2013 (Part 1 of 3)
As a marketer, you might not always have the time or perspective to look back on all of the marketing research you have…
IIM’s Top 13 Insights from 2013 (Part 2 of 3)
Insights in Marketing's tradition of annually sharing deep-rooted insights with our valued clients continues in this…
IIM’s Top 13 Insights from 2013 (Part 3 of 3)
Each year, Insights in Marketing identifies insights across all of the work we have done in the previous year to share…
Your Brand’s Consumer Insights Audit Checklist
Know Your Consumer Consumer knowledge is critical to strategic planning and ensuring your brand is on the right path…
6 Secrets to Achieving Sustainable Competitive Advantage
Competition today is fierce and with so many marketplace changes, companies large and small are always looking to get…