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Capturing Consumers’ Emotional Connection With Food
That old saying "you are what you eat" holds more truth now than it ever did before. Recently IIM came across an…
Giving Back: A Reflection Of Your Brand And Ours
A Season For Giving The holiday season is traditionally a season for giving. According to research from the Center of…
IIM’s Top 12 Insights from 2012: Part 3 of 3
In the beginning of this year, IIM set out to identify our top 12 2012 consumer and brand insights in a 3 part blog…
Traditional Gender Roles & How Younger Men Can’t Shake Them
Marketers all over have heard lots of noise about changing household roles - men doing laundry and women "bringing home…
The Ultimate Weapon: The Right Consumer and The Right Benefit
There is a lot of consumer insight information you need in order to ensure that you are executing the right marketing…
The Top 5 Ways to Tell If an Insight Really Matters
So what is an insight? We at Insights in Marketing believe it's the intersection of facts, data and analysis that…