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Getting at the Voice and the Mind of the Consumer through Qualitative Research
We have all been there - in focus groups - either observing or moderating a group of consumers. We all know that…
Layering Multiple Research Approaches to Connect With Consumers
These days, there is no shortage of ways to connect with your consumer target for qualitative or quantitative…
The Recruiting Balancing Act: Walking the Tightrope of Effective Partnering
At Insights in Marketing, we know one of the most important keys to our success is cultivating long-standing…
Herding Cats…The Art and Power of a Well Run Debrief
So, I received a request from a new Client the other day asking if I would be willing to spend 60-90 minutes after the…
The Cure for the Common Data Overload: 5 Best Practices for Content Curation
Consumer data and conversations are everywhere. Consumers are talking and brands are listening. In this era of social…
What to Look for in a Qualitative Marketing Research Partner (Part 1 of 2)
After nearly 20 years as Marketing Research Consultant, I have heard every client question there is when it comes to…