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IIM’s Top 13 Insights from 2013 (Part 3 of 3)
Each year, Insights in Marketing identifies insights across all of the work we have done in the previous year to share…
Traditional Gender Roles & How Younger Men Can’t Shake Them
Marketers all over have heard lots of noise about changing household roles - men doing laundry and women "bringing home…
The Ultimate Weapon: The Right Consumer and The Right Benefit
There is a lot of consumer insight information you need in order to ensure that you are executing the right marketing…
The Top 5 Ways to Tell If an Insight Really Matters
So what is an insight? We at Insights in Marketing believe it's the intersection of facts, data and analysis that…
Three Keys to Better Concept Development
In developing new products, we often test concepts, a printed pictorial or mocked-up version of a new product, as a way…