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Infographic: Top Tips for Getting Great Information from Your Focus Groups

Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative…

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The Worst Advice about New Product Development

Business school is great.  It gives a solid foundation in business techniques and theories, builds the idea of teamwork…

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Tips for Convincing Your Employer to Let You Work Remotely

Summer is here and the drive to and from work is getting longer and longer, the idea of working from home more often…

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How Does Color Affect Consumer Behavior?

There’s no denying the impact of color on marketing. From influencing impulse buying to establishing trust, the colors…

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Not Using Mobile in Your Qualitative Research? It’s (Well Past) Time!

If mobile engagements aren’t already among your frequently-used approaches for both qualitative and quantitative data…

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Traditional vs. Digital Qualitative: An Overview

As research options have grown tremendously over the past 10-15 years, with more and more online and mobile approaches…

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