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The Cure for the Common Data Overload: 5 Best Practices for Content Curation
Consumer data and conversations are everywhere. Consumers are talking and brands are listening. In this era of social…
What to Look for in a Qualitative Marketing Research Partner (Part 1 of 2)
After nearly 20 years as Marketing Research Consultant, I have heard every client question there is when it comes to…
What NOT to Look For in a Qualitative Marketing Research Partner (Part 2 of 2)
Earlier this month, I wrote part 1 of this blog series: What to Look for in a Qualitative Marketing Research Partner.…
Capturing Consumers’ Emotional Connection With Food
That old saying "you are what you eat" holds more truth now than it ever did before. Recently IIM came across an…
Giving Back: A Reflection Of Your Brand And Ours
A Season For Giving The holiday season is traditionally a season for giving. According to research from the Center of…
IIM’s Top 12 Insights from 2012: Part 1 of 3
Given the fast-paced nature of marketing research, our clients and key partners often don't have the time to reflect on…