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Vegetables and fruits assorted by color to demonstrate consumer relationships with food.

Capturing Consumers’ Emotional Connection With Food

That old saying "you are what you eat" holds more truth now than it ever did before. Recently IIM came across an…

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Announcing the 2015 Insights in Marketing Scholarship Winner

At Insights in Marketing, we believe people are more than just their demographics, attitudes and behavioral traits. We…

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Infographic: How Consumers Are Shopping During The 2019 Holiday Season

Insights In Marketing is the marketing research firm that delivers in-depth and actionable insights so you can have…

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